Bloomberg Businessweek cover story, July 2022
Neom, the Saudi crown prince’s urban megaproject, is supposed to have a ski resort, swim lanes for commuters, and “smart” everything. It’s going great—for the consultants.
To reconstruct the opaque 5-year history of one of the world’s biggest projects, I obtained 2,700 pages of internal documents, interviewed dozens of people who worked for Neom — including senior executives — and made a rare visit to the remote site in Saudi Arabia’s northwestern corner.
My New York Times author page
Other selected articles:
Saudi Halloween: Once-Banned Holiday Now Haunted by Masked Monsters, The New York Times
Qatar’s World Cup Showcases Renewed Ties With Saudi Arabia, but Scars Remain, The New York Times
These are the women Saudi Arabia doesn't want to talk about, Bloomberg News
Women are getting more jobs than ever in a changing Saudi Arabia, Bloomberg Markets magazine
Saudi Arabia wants its capital to be somewhere you'd want to live, Bloomberg CityLab
Can Instagram influencers improve Saudi Arabia's image? Bloomberg Businessweek magazine
'Traitor' is the new 'infidel' as nationalism grips Saudi Arabia, Bloomberg News
Saudi Arabia opens for business to rival Dubai as regional hub, Bloomberg News
It's adapt or die in the new Saudi economy, Bloomberg Businessweek magazine
Saudis wonder if another big taboo is about to end, Bloomberg News
Some Saudi millennials won't dance to their young prince's tune, Bloomberg News
Saudi jobs for Saudis is crown prince's generational challenge, Bloomberg News
For the Omani Instagram generation, dating takes off, Newsweek Europe
After difficult year, Danny still has no place to call home, Pittsburgh Post-Gazette